Prima Housing Group
Housing association.
Before you bid
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Rents out about 2,577 homes in England. This is the number of tenants in rented homes it counted for its 2025/26 tenant survey.
Source: [4]
The regulator's grade
C1
The Regulator of Social Housing checks how well landlords treat tenants. It gave Prima Housing Group grade C1 on 24 June 2026.
C1 means the landlord is doing what the regulator expects. Grades go from C1 (best) to C4 (worst).
Source: [1]
How it compares
We compared Prima Housing Group with 118 similar landlords: housing associations and for-profit landlords, 1,000 to 9,999 homes. These are tenants' answers to the 2025/26 survey and the landlord's own records.
Overall satisfaction: 77.9% of tenants were happy with the service. That puts it in the lower middle of similar landlords. ↓ Down from upper middle in 2024/25.
Repairs and homes: in the upper middle. ↑ Up from lower middle in 2024/25.
Being heard: in the lower middle.
Neighbourhood: in the bottom quarter. ↓ Down from lower middle in 2024/25.
Top quarter means it did better than at least three in four similar landlords. Bottom quarter means it did worse than at least three in four.
Prima Housing Group asked tenants mostly by online. Most similar landlords asked by telephone. How tenants are asked can change the results.
Source: [4]
Complaints to the Housing Ombudsman
The Housing Ombudsman did not publish figures for Prima Housing Group for 2025-26. It does this for landlords with 5 or more findings in a year.
Safety checks
All done. Every home that needed a gas, fire, asbestos, water or lift safety check had one (as at 31 March 2026).
Source: [4]
The figures, 2025/26
| Measure | Figure | Among similar landlords |
|---|---|---|
| Repairs and homes | ||
| Satisfied with repairs | 82.3% | upper middle |
| Satisfied with how long the last repair took | 78.8% | upper middle |
| Satisfied the home is well maintained | 76.0% | lower middle |
| Homes that don't meet the Decent Homes Standard | 0.0% | top quarter |
| Non-emergency repairs done within the landlord's target time | 92.1% | upper middle |
| Emergency repairs done within the landlord's target time | 93.1% | lower middle |
| Being heard | ||
| Satisfied the landlord listens and acts | 65.7% | lower middle |
| Satisfied the landlord keeps them informed | 70.2% | bottom quarter |
| Agree the landlord treats them fairly and with respect | 77.8% | bottom quarter |
| Satisfied with how complaints are handled | 46.6% | upper middle |
| First-stage complaints answered in time | 100.0% | top quarter |
| Second-stage complaints answered in time | 100.0% | top quarter |
| Neighbourhood | ||
| Satisfied communal areas are clean and well kept | 69.7% | lower middle |
| Satisfied the landlord helps the neighbourhood | 64.0% | bottom quarter |
| Satisfied with how anti-social behaviour is handled | 59.3% | bottom quarter |
| Shown but not compared | ||
| Satisfied the home is safe | 77.9% | |
| First-stage complaints per 1,000 homes | 31.0 | |
| Second-stage complaints per 1,000 homes | 10.1 | |
| Anti-social behaviour cases per 1,000 homes | 22.1 | |
| Anti-social behaviour cases involving hate incidents per 1,000 homes | 0.8 | |
Source: [4]
Earlier Ombudsman figures
From October 2025 the Ombudsman looks at how complaints were handled in every case. So these figures are not comparable with earlier years.
| Year | Name in the report | Findings | At fault |
|---|---|---|---|
| 2024-25 | Prima Housing Group Limited | 5 | 60% |
Source: [2]
Where it has homes
Homes it owns in each council area, 31 March 2026. We added up the figures for each company in the group.
- Wirral: 1,085
- Liverpool: 848
- Sefton: 571
- Knowsley: 61
Source: [3]
Earlier names: Pierhead Housing Association Limited.
Where these figures come from
Every figure on this page comes from one of these published files. We do not change them.
- Regulator of Social Housing, Regulatory Judgements and Enforcement Notices Table (current). The file, fetched 2026-11-06. Open Government Licence v3.0.
- Housing Ombudsman Service, Landlords with individual performance reports ( xlsx ) ( xlsx, 0.39 MB) (2024-25). The file, fetched 2026-11-06. © Housing Ombudsman Service; reuse terms being confirmed.
- Regulator of Social Housing, Private registered providers data release (2025/26). The file, fetched 2026-11-06. Open Government Licence v3.0.
- Regulator of Social Housing, Tenant Satisfaction Measures Full Dataset (2025/26). The file, fetched 2026-11-06. Open Government Licence v3.0.